“I get brought in a lot when people say, ‘We’ve tried everything,’ or ‘We need fresh, new ideas,’ or ‘Nobody could possibly fix this.’”
Always up for the challenge, Pete is our resident Mr. Fix-It who loves getting up every day knowing that he’s channeling his creativity and resourcefulness toward a higher cause: helping people understand complex topics and make better decisions about matters that have a huge impact on them and their families.
As our Innovation Lead, Pete works at the busy intersection of benefits communication strategy, user experience, creative delivery, and technology. He manages all aspects of our technology solutions, from strategic vision development at the start of a project to ongoing support after the solution has been implemented.
Ingenuity comes with the territory when you’ve worn as many hats as Pete. Some of the titles he’s donned throughout his career include graphic designer, programmer, video producer, information architect, art director, director of new media, interactive creative director, advertising agency owner, and marketing director. Most recently, he spent 10 years contributing his deep expertise in user experience, client consulting, technology, website development, and marketing to Aon Hewitt. Disney, Dell, and Allstate were among his very satisfied clients.
Pete is known for taking smart risks, thinking outside the box, and predicting HR trends. He prides himself on his ability to get inside employees’ heads so he can determine the communication approaches that will resonate best with them. He’s also great at applying business and real-world solutions to benefits communication challenges.
His personal pursuits are as varied as his professional interests. He grew up in central Massachusetts and now lives in the Boston area, making his Red Sox fandom pretty much mandatory. Along with attending as many ball games as possible, he and his wife like to travel, attend concerts and local fairs, take long walks on the beach, and watch cooking shows (and, of course, try out the recipes). He’s done stand-up comedy, and he even occasionally dabbles in writing the Great American Novel.
