If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.
With an average workforce that can span 5 generations, you have an incredibly diverse population to engage in the complicated world of benefits. Various family situations, motivations, and earnings create a lot to consider. See how targeted open enrollment communications can get you better results.
People think of their benefits in terms of the real-life problems they solve, not in neatly defined categories like ‘health and wellness,’ and ‘financial security.’ You’ll be surprised by the traction your communications get when they reflect this way of thinking, too.
Talking to your employees lets you understand what motivates them, what their goals are, and where they get stuck. It’s how you can help ensure the programs you create, the processes you put into place, and the communications you design will actually hit the mark.