The world is changing in more ways than we can count. For benefits professionals, this means adapting to three big, new realities and factoring them into your employee benefits strategy to help your organization thrive.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.
Most employers have finally realized that they need to have a benefits website—sometimes called a hub or portal—as a single place online (outside the firewall) to house all their benefits information. But in today’s world, that just isn’t enough. To stay a step ahead of the competition, meet employee expectations, and get the most from your benefits—and website—investment, you need to have a great benefits website.
Ten years ago, there was no such thing as a “smartphone,” and when the iPhone was unveiled in 2007 no one could have predicted the mobile revolution that followed. From Facebook to selfies and everything in-between, our phones have become our primary connection to the rest of the world. Learn what this mobile revolution means for the future of employee benefits.
Benefits communications can be especially challenging when your teams aren’t working under the same roof or even in the same country. Here are some key strategies for keeping your employees informed and engaged—wherever they are.
Benefits professionals are increasingly borrowing a page from the consumer marketers’ playbook to promote benefits in ways that captivate employees. From campaigns with catchy slogans to visuals that pop, it’s all about getting employees to hear your message and engage with it. And these days, there’s no better medium for engagement than video.
As HR continues to be asked to play a bigger and more strategic role, modern communication strategies and tactics can help you succeed. Companies that are investing in and using more modern communications are driving better business results. These five factors will help you focus on areas to modernize and invest in.
Far too many Americans’ financial success is left up to chance. And, for many people, the cards are just plain stacked against them. This is why financial wellness has captured employers’ attention the past few years—why we’re seeing it in the headlines, and why, as an industry, we should be doing so much more to help. It isn’t enough to look at which new programs or solutions can help educate employees; my July 2016 column in Workforce magazine explores the role automation can play in taking the guesswork out of financial wellness, and creating paths that lead to optimal financial outcomes.
Despite some improvements in the tools offered by Leave of Absence (LOA) administrators, LOA remains a major pain point for many employers (and employees). Read on to learn five tangible ways you can leverage technology to improve your employees’ leave experience.
We spent last week in Las Vegas at the HR Executive Health & Benefits Leadership Conference, and I was delighted to see how the conference has grown in four years with such a great energy around it. As a program advisor this year, I had the opportunity to be part of building the program—and the pleasure of presenting several sessions. The discussions offered lots of insight into the current—and future—benefits environments, and I’d like to share some key takeaways.