Consumer data insights and predictive analytics can create a more personalized and meaningful benefits experience for employees when they’re used correctly—but only if employees are confident their privacy isn’t at risk.
Looking for additional ways to communicate with your employees? Before you roll out video, a blog, text messaging, or any other new communication channel, plan for how it will fit into your overall communication strategy.
Recently, a high-tech client asked for our help in creating a benefits website strategy. They wanted to offer their internal customers the same high-caliber user experience that they provide their external customers on their slick, cutting-edge corporate website. Here’s what we told them.
Communicating about employee benefits amid the legislative swirl in Washington may have its challenges, but the hype surrounding efforts to repeal or replace the Affordable Care Act also presents an ideal opportunity for your voluntary benefits to gain some real traction.
If you’re having a hard time getting employees to take notice of their benefits and engage with the programs you provide, you’re not alone. It’s a story we hear a lot from our new clients. In fact, it’s often the No.1 problem we’re asked to solve.
People approach information—online and in print—in different ways. As communicators, it’s our job to help accommodate as many of those ways as possible. After all, at the core of user-centered design is the user experience.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.
The new hire onboarding experience is your opportunity to make a first—and lasting—impression with new employees about the benefits you provide and how to engage with them. To set the right tone with this captive audience, borrow a few tips from your marketing department’s playbook and learn how to best engage employees from day one.