Looking for additional ways to communicate with your employees? Before you roll out video, a blog, text messaging, or any other new communication channel, plan for how it will fit into your overall communication strategy.
When the name of the game is employee engagement, it’s time to stop thinking about your benefits as programs and start thinking of them as products—and design them accordingly. Design thinking can help you create programs that attract and retain employees—and delight them along the way, too.
Most companies realize they benefit from communicating more frequently and more intentionally with its employees. But they have no idea how to do more, given their limited budgets, small teams, and overwhelming lists of other responsibilities.
Recently, a high-tech client asked for our help in creating a benefits website strategy. They wanted to offer their internal customers the same high-caliber user experience that they provide their external customers on their slick, cutting-edge corporate website. Here’s what we told them.
With an improving labor market and increasingly diverse workforce, organizations are pulling out all the stops, looking for ways to attract, retain, and engage their employees. And they’ve realized that engagement starts—and ends— with employee benefits. We’ve outlined why benefits are an important part of the employee engagement equation, and some of the ways your benefits program can help improve engagement at your company.
People approach information—online and in print—in different ways. As communicators, it’s our job to help accommodate as many of those ways as possible. After all, at the core of user-centered design is the user experience.
The world is changing in more ways than we can count. For benefits professionals, this means adapting to three big, new realities and factoring them into your employee benefits strategy to help your organization thrive.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.