Is enrollment over at your organization? Have you heard what people think about your plan design? How confident were they in their decision-making? If you don’t have a direct dial to your employee population, Twitter has been buzzing with commentary.
We are right in the middle of open enrollment season and companies across the country are finalizing plan designs, signing off on communication materials and prepping employees to choose their benefits for 2010.
This year is feeling different for us and our clients. From the economy, to health care reform, to social media—lots of factors are influencing the employee mindset.
Why would a company invest so much in something that is as seemingly dry as benefits communication? It’s highly regulated. Often quite complex. And it’s not typically the first thing most people think of when they want to brand their organization and build employee relationships that stand the test of time. And yet, benefits communication also has the most potential reward of any HR communication. That’s why we at Benz Communications focus our energy on creating the kind of benefits communication employees find irresistible, and our clients love.
Health care consumerism and the move from pensions to 401(k)’s have a lot in common and this research from the Employee Benefit Research Institute should be required reading for anyone in the employee benefits space.