Key components in any professional communicator’s toolbox are brand guidelines and a style guide. They aren’t glamorous or exciting, but both are essential to creating quality communications. Follow these tips and tricks to make sure yours are in tip-top shape to save your team time and ensure consistency throughout the materials you’re creating for annual enrollment and beyond.
Good design helps drive engagement, decisions, and action. AIGA’s Get Out the Vote campaign challenges designers to tap into their design arsenals and create nonpartisan posters that motivate Americans to get out and vote. We’re showcasing some of our favorites here. May they inspire you to head to the polls!
Benefits professionals are increasingly borrowing a page from the consumer marketers’ playbook to promote benefits in ways that captivate employees. From campaigns with catchy slogans to visuals that pop, it’s all about getting employees to hear your message and engage with it. And these days, there’s no better medium for engagement than video.
Is 2017 shaping up to be a year of few or no benefits changes? Take advantage of this incredible opportunity to strengthen the value proposition of your benefits, and help employees get the most out of the programs you offer.
A recent project kickoff for a new client offered the perfect reminder of why—when you’re developing benefits communications—it’s so important not to think about “the average employee” of a workforce but, instead, about individual employees and their unique challenges.
Benefits communications require very intentional copywriting to capture the hearts and minds of employees. At Benz, we’ve put a lot of time and energy into determining how to craft the perfect message, every time. Whether you’re a member of an in-house benefits team, a vendor, or an administrator developing benefits materials for your clients, use this page from our playbook to craft communications that engage employees, and produce positive results.
We’re happy—pun intended—to see two of our clients honored on the CareerBliss 50 Happiest Companies in America for 2015. Congratulations to Intuit and Adobe. How do the happiest companies use employee benefits communication to add to company culture and employee happiness?
We are so grateful to work with incredible organizations that understand how investing in benefits communication improves their businesses. The results we create together are outstanding, yet most organizations continue to neglect communication and employee education. We wish everyone embraced these three truths about employee benefits communication.