Social Media

Who’s using blogs, Twitter, YouTube and other social networking sites?
  • 74 percent of adults (English and Spanish speaking) use the Internet
  • Four out of five online adults in the U.S. use social media and over 35 percent already use it for health-related information
  • Women age 55 – 65 are Facebook’s fastest growing segment
  • More than 100 million registered users are registered on Twitter—and 75 percent of the traffic comes from referring sites
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Your employees embraced social media long ago.
What’s the best way for your company to embrace it, too? You know social media lets you reach more people more frequently, in ways they’re likely to read and use right away. You can influence your employees and their families in real-time. And get real-time feedback, too.

Integrating social media channels is a simple, cost-effective addition to your communication toolbox.
And yes, we would love to help.

We’ve been working with clients like Ikea and Ardent Health to navigate social media since these tools were invented.

Whether you just want to dip your toe or jump completely in, we’re ready to support you every step of the way.

Tools to Consider for Benefits Communications

It’s easy to get lost in social media tools. What’s relevant to benefits communication? What’s effective? We’ve done the work, and now you’re invited to peak at our answers. Click here to download our Social Media Cheat Sheet and read about the five social media tools benefits communicators need to know about.

For step-by-step help, we’d be delighted to guide you through social media as a component of your integrated campaign or you might also consider our Social Media Starter Kit. The toolkit covers everything you need to know to start integrating social media into your benefits communications.

  • Why social media matters in benefits communication
  • The five most relevant tools for benefits communication—blogs, microblogs, videos/podcasts, user forums, social networks
  • 30 reasons why you should be using social media for benefits communication
  • Three reasons why you think you can’t use social media at work
  • Step by step guide
    • Getting started
    • Best practices and tips
    • Sample content (blog posts, tweets, etc.)
  • Social media in action
  • Recommended tools to manage your social media presence
  • Additional resources

Advice and Best Practices

See these articles for advice and best practices: