Social Media Starter Kit

Your employees embraced social media long ago.
What’s the best way for your company to embrace it, too? You know social media lets you reach more people more frequently, in ways they’re likely to read and use right away. You can influence your employees and their families in real-time. And get real-time feedback, too.

Integrating social media channels is a simple, cost-effective addition to your communication toolbox.
But it’s easy to get lost in tools. What’s relevant to benefits communication? What’s effective? We’ve done the work, and now you’re invited to look at our answers. Download our Social Media Cheat Sheet and read about the five social media tools benefits communicators need to know about.

For a step-by-step guide, grab our Social Media Starter Kit.
The toolkit covers everything you need to know to start integrating social media into your benefits communications.

• Why social media matters in benefits communication
• The five most relevant tools for benefits communication—blogs, microblogs, videos/podcasts, user forums, social networks
• Think you can’t use social media at work? Three excuses you can now ignore
• Step by step guide
  • Getting started
  • Best practices and tips
  • Sample content (blog posts, tweets, etc.)
  • Social media in action (case studies)
• Common myths about social media—busted!
• Recommended tools to manage your social media presence
• Additional resources

Think you can’t manage the content? Don’t worry… you can supplement your efforts with our monthly content subscription

COMING SOON!

This toolkit will be available for purchase shortly. Be the first to know when it’s available by completing the short form at the top right of this page.