Benz Communications Releases Updated White Paper Jun 30, 2010

San Francisco, CA – June 30, 2010 – Jennifer Benz, founder and chief strategist of Benz Communications, today announced the release of the firm’s newly revised and updated white paper: MAKE THEM COUNT: Invest in Your Company by Investing in Your Benefits Communication. Benz Communications is a HR communications strategy boutique.

• 13 ingredients for an effective employee benefits communication.
• Four reasons to invest in strategic benefits communication—including the most recent statistics providing proof that effective communication yields the ultimate ROI: increased employee retention and engagement, and lower costs.
• Practical “real-world” tips—including how to effectively use social media and simplify information—that can be applied immediately to improve program participation results.

“Since initially publishing our white paper a couple of years ago, there is even more concrete data about the impact of effective employee benefits communication. This updated version includes the latest data to help convince even the most skeptical CFO about the value of benefits communication, and has updated tips and best practices, including using social media. It provides valuable information for a company just establishing a benefits communication plan or one taking theirs to the next level,” stated Jen.

“The data is clear: companies do not need to spend even one more dollar on more benefits to more effectively engage, retain, and attract employees. As MetLife’s 8th Annual Study of Benefits Trends reveals, when employees feel like employers are doing a good job of educating them about their benefits, they’re more likely to appreciate, participate, and use their benefits programs,” Jen concluded.