Benz Communications Introduces Benefits Communication and Social Media Toolkits for Benefits Brokers Jul 21, 2010

San Francisco – July 21, 2010 – Jennifer Benz, founder and chief strategist of Benz Communications, today announced the release of two toolkits designed specifically for benefits brokers. Benz Communications is an award-winning HR communications strategy boutique.

The Benefits Communication Toolkit gives brokers the tools they need to provide smaller employers with an end-to-end solution for annual enrollment, and ongoing health and wellness benefits education. The Social Media Starter Kit provides brokers with everything they need to get started using social media to augment their business marketing efforts.

“Whether companies have 100 or 10,000 employees, they – and, more importantly, their employees – deserve effective benefits communications. Unfortunately, far too often, packaged communication solutions for small and mid-size businesses are rather basic and tactically-focused, with little strategic perspective. Brokers need to provide their clients with communication solutions that create results and demonstrate their value,” stated Jen.

“We’ve gained valuable perspective into the needs of small and mid-size businesses through several smaller client engagements and work with strategic brokers. We’ve combined this perspective with the insight gained from our years working with Fortune 100 Best Companies to Work For and Fortune 500 leaders to create content rich, affordable solutions brokers can use to enhance the support they provide to their clients,” Jen continued.

The Benefits Communication Toolkit for Brokers provides brokers with all they need to plan, implement, and manage a communications campaign for their clients. This toolkit includes:
• Planning tools and templates to build client communication strategies and timelines
• Best practices and guidelines for effective benefits communications
• 10 cover designs, selected from the firm’s design gallery
• Identity and formatting guide
• Communication templates that can be easily customized for each company’s benefit programs
• Training via webinar

“We created the Marketing Your Business with Social Media Toolkit in response to countless requests from brokers.  As these brokers realize, social media isn’t just a passing fad--it’s become an essential business communication tool.  Benefits brokers who aren’t using social media to position themselves as a trusted advisor and grow their business are missing a tremendous opportunity,” said Jen.

The Marketing Your Business with Social Media Toolkit provides brokers with everything they need to get started using social media effectively:
• Most relevant tools to market/grow their business: Facebook, Twitter, LinkedIn
• Step-by-step guide, including best practices, common mistakes to avoid, and how to set up accounts for business
• Examples of brokers using social media effectively to grow business and enhance reputation
• Recommended tools to manage social media presence
• Additional resources and support

Additional details about Benz Communications’ toolkits, including pricing, may be found at http://www.benzcommunications.com/toolkits.

About Benz Communications
Benz Communications is an HR communications boutique creating integrated employee benefits campaigns for employers committed to nurturing high-performing and satisfied employees. Benz Communications’ clients include Fortune 500 companies, Fortune 100 Best Companies to Work For, and small- to mid-size companies. Additional information about Benz Communications may be found at www.benzcommunications.com.