Jennifer Benz Quoted in Worforce Article about Social Media Dec 16, 2008
"Social Media Begins Forcing the Totally Transparent Layoff"
Workforce’s December article “Social Media Begins Forcing the Totally Transparent Layoff” discusses how the “once-private process of giving pink slips is becoming increasingly public, whether a firm likes it or not.”
Benz is quoted about social media’s role in this shift:
The combination of social media technology such as Twitter—where people post updates about themselves online at Twitter.com—and a cultural shift toward greater personal disclosure means more and more employees will document details of their dismissal, said Jennifer Benz, a communications consultant based in San Francisco.
“It’s really forcing companies to be increasingly transparent with what they do,” she said. “There’s no ability for a company to control the message like they used to.”