Workforce Management interviews Jennifer Benz Aug 1, 2009

Jen Benz was interviewed for Workforce Management’s August 2009 edition in the article, “Tweeting health benefits … in 140 characters or fewer.” The article discusses the new trend of using Twitter to communicate health benefit information to employees. Specifically, the article talks about Ikea, and the company’s recent use of Twitter for its open enrollment, for which Benz was their adviser.

The article goes on to discuss advantages of using social media to communicate, and get employees engaged in, health benefits.