Intuit Brings the People Experience to Its New Brand

Intuit is a leading provider of personal finance, small business accounting, and consumer tax preparation software for consumers, accountants, and small businesses. Its flagship products include QuickBooks®, Quicken® and TurboTax®. Intuit has been on Fortune’s 100 Best Companies to Work For list for the last seven years.

Situation

Intuit is a leading provider of great people experiences.
The company doesn’t just talk about its people-focused brand.
It lives that brand from the inside out.

In early 2008, Intuit decided to better communicate this brand to the outside world.

The company visually rebranded itself, creating a new corporate logo and other brand guidelines to match the company it already was:
People-focused. Responsive. Delightful.

Challenge

Intuit unveiled the new brand just two months before annual enrollment, the primary time for communicating employee benefits.

Benz Communications and Fox Parlor were tasked with bringing this new brand to life in a comprehensive enrollment communication campaign, on a very short timeline. The annual enrollment campaign was the first full implementation of the new brand. A set of collateral and online materials needed to be redesigned even as the brand guidelines were still evolving.

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Benefits communications needed to support Intuit’s brand promise. Repurposing and reinvigorating—without reinventing the wheel.

Solution

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Partnering with Intuit’s communication team, Benz Communications and Fox Parlor immersed themselves in the brand guidelines and quickly redesigned all employee benefits materials, from print materials to the Benefits@Intuit Website to intranet graphics and on-site posters.

The beautiful new benefits site leveraged the prior year’s successful enrollment campaign while emphasizing the attributes of the new brand.

Results

The final campaign embodied the new brand, garnering praise from Intuit executives and employees. Intuit’s visual identity now reflected its practices, infusing the last year’s campaign with a fresh twist.

The new identity can now be used as an employee retention and recruitment tool, this year and for years to come.

Read more case studies about Benz Communications and Intuit:
• Intuit Employees Get Smart about Their 401(k) Plans
• Intuit Ignites Annual Enrollment with New Benefits Website

Client Testimonials

“I cannot say enough about the team at Benz Communications. Through two complex enrollment campaigns, including developing a full web site and managing a complete rebranding, the process was flawless and the final materials were phenomenal. We received great feedback from employees, their families and our senior leaders all while lowering our overall communication budget. ”

—Leslie Orellana, HR Communication and Planning Office Manager, Intuit