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Know your audience: Stats on finances, health, benefits and more

As you put together your open enrollment content, you need to think about your audience—your employees. How much exercise are they doing? Where do they get information? What’s important to them? To help you frame these conversations, here are some important statistics covering health, financial security, benefits and more that I used in my presentations for the EBN Benefits Forum and SHRM webinar.


Twenty-five percent of adults don’t participate in any physical activity outside of work.
Centers for Disease Control and Prevention, 2008

One out of three adults and one in six children in the United States are obese.
Centers for Disease Control and Prevention, 2011

Seventy-five percent of employees use their employers as a source of health information‚ and 70 percent think their employer is a trustworthy source for health information. 
National Business Group on Health, Employee Attitudes toward Health Information and Comparative Effectiveness Research, 2010

Financial Security

More than a third of people over the age of 25 aren’t saving for retirement right now. 
Harris Interactive, Number of Americans Reporting No Personal or Retirement Savings Rises

Twenty-nine percent have less than $1,000 in savings, period.
Employee Benefit Research Institute, Retirement Confidence Survey, 2011

By a conservative estimate, financial stress alone costs US businesses $70 billion a year. 
Personal Finance Employee Education Foundation, Inc., 2007

Ninety-four percent of Americans wish they did a better job of managing their money, and 89% of respondents in other parts of the world shared that sentiment, according to the ING Retirement Research Institute.
Americans Wish They Were Smarter about Money, 2011

Startlingly, only 53% of Americans are currently saving for retirement, even though 97% realize that the earlier one starts saving for retirement, the better off one will be. Twenty-nine percent said they didn’t know where to start, 23% said they were procrastinating, and 18% said they needed help but didn’t know where to get it.
Americans Wish They Were Smarter about Money, 2011

ING found that the more financially literate someone is, the happier and more confident they are.
Americans Wish They Were Smarter about Money, 2011


Seventy-nine percent of workers said their benefits are one of the reasons they work where they do. 
2011 Mercer Workplace Survey

Seventy-six percent of workers said their benefits make them feel appreciated by their company.
2011 Mercer Workplace Survey

Ninety-one percent said getting health benefits through work is just as important as getting a salary.
2011 Mercer Workplace Survey

Web access

Seventy-eight percent of adults use the Internet, and 66 percent of adults have a broadband Internet connection at home. Latino and white Americans are equally likely to be online, and the number of black Americans online increased by 22 percent from 2009 to 2010.
Pew Research Center‚ Internet & American Life Project, Health Topics, 2011

Seventy-three million Americans use smartphones.
Pew Research Center‚ Internet & American Life Project, Health Topics, 2011

Seventy-five to 80 percent of Gen Y and Gen Xers want their benefits on the Internet. And nearly 70 percent of younger boomers say the same.
MetLife 9th Annual Study of Employee Benefits Trends

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