Far too many Americans’ financial success is left up to chance. And, for many people, the cards are just plain stacked against them. This is why financial wellness has captured employers’ attention the past few years—why we’re seeing it in the headlines, and why, as an industry, we should be doing so much more to help. It isn’t enough to look at which new programs or solutions can help educate employees; my July 2016 column in Workforce magazine explores the role automation can play in taking the guesswork out of financial wellness, and creating paths that lead to optimal financial outcomes.
After you’ve spent months pouring your heart and soul into developing and rolling out your communications campaign, there’s nothing more inspiring than hearing from employees about what’s working well for them—or learning what isn’t so you can make real-time adjustments. That’s why we advise benefits teams to include feedback in their communication strategy. Hear some of the amazing things our clients’ employees say about their benefits communications.
Here at Benz Communications, we spend our days advocating for more and better benefits communication, so we’re always excited when we see companies put this into practice. This is why I was thrilled to say “yes,” when benefits giant Ameritas asked me to participate in a series of thought leadership videos for its employer clients.
In today’s benefits world—where a company’s workforce can span three distinct generations—it’s no surprise that your core benefits menu isn’t going to please everyone all of the time, or even some of the time. Voluntary benefits have supplemented core benefits in one way or another since the 1960s. When deployed successfully, they can wield tremendous power, single-handedly improving employee satisfaction, increasing your employee value proposition (EVP), and distinguishing your company among competitors for the best and brightest employees. Our latest blog shows you how to make this happen.
A recent project kickoff for a new client offered the perfect reminder of why—when you’re developing benefits communications—it’s so important not to think about “the average employee” of a workforce but, instead, about individual employees and their unique challenges.
If you’re a benefits provider, employee engagement with your product or service is the key to your success—and future sales. Investing in communications to drive employee engagement can make the difference between a limp product launch and a breakout sensation.
We’re frequently asked when employers should start investing more time, energy, and money in employee benefits communication. Learn when companies need to re-evaluate their benefits communication—and add more resources to support it.
Despite some improvements in the tools offered by Leave of Absence (LOA) administrators, LOA remains a major pain point for many employers (and employees). Read on to learn five tangible ways you can leverage technology to improve your employees’ leave experience.
Benefits communications require very intentional copywriting to capture the hearts and minds of employees. At Benz, we’ve put a lot of time and energy into determining how to craft the perfect message, every time. Whether you’re a member of an in-house benefits team, a vendor, or an administrator developing benefits materials for your clients, use this page from our playbook to craft communications that engage employees, and produce positive results.
Looking for ways to help your employees make better financial decisions? Learn how Garmin, the leading worldwide provider of navigation systems, is taking the lead in financial wellness by driving HSA engagement.