Benefits communications require very intentional copywriting to capture the hearts and minds of employees. At Benz, we’ve put a lot of time and energy into determining how to craft the perfect message, every time. Whether you’re a member of an in-house benefits team, a vendor, or an administrator developing benefits materials for your clients, use this page from our playbook to craft communications that engage employees, and produce positive results.
Looking for ways to help your employees make better financial decisions? Learn how Garmin, the leading worldwide provider of navigation systems, is taking the lead in financial wellness by driving HSA engagement.
Chances are you already have a good number of employees in high-deductible health plans. For many of them, the cost implications are daunting, especially since evidence suggests that employees lack the ability to successfully navigate the complex and technical nature of today’s health care environment. This is where you are uniquely positioned to help your employees become better health care consumers.
With an election just months away, many people are nervous about the economy, their jobs, and their future security. In this environment, employers need to be communicating more—and getting executives and leaders to be more visible and accessible to employees.
The average couple will need an estimated $300,000 in retirement. And that’s just to cover medical expenses. In an effort to shrink the growing retirement savings gap, employers are adding a host of resources to help employees meet their future financial needs. Among these helpful tools, the health savings account (HSA) might be the most powerful.
We spent last week in Las Vegas at the HR Executive Health & Benefits Leadership Conference, and I was delighted to see how the conference has grown in four years with such a great energy around it. As a program advisor this year, I had the opportunity to be part of building the program—and the pleasure of presenting several sessions. The discussions offered lots of insight into the current—and future—benefits environments, and I’d like to share some key takeaways.
Organizational changes provide ideal opportunities to reaffirm the value of your company benefits, including retirement benefits. Because these opportunities are often missed, we were delighted to partner with State Street Global Advisors to create a tip sheet for using a big organizational change to communicate the full value of your 401(k) plan. Read our blog to see how it’s done.
These days, you have to move quickly—and creatively—to capture people’s attention. In this webinar on March 24, 2016, Jen outlines a straightforward, five-step process and some simple marketing techniques that will drive the results you seek in your benefits communications.
You have an incredibly diverse population to engage in the complicated and overwhelming world of benefits. You also have an enormous amount of data available to you about the people who work for you. Benefits managers are starting to think like marketers, using this data to predict what your employees need and want, and then targeting relevant products and services to them. The best way to do that is through targeting and segmentation. Read our blog for answers to the questions we hear most often about using data to target benefits communication.
Employee benefits account for a chunk of expenses that's significant enough to raise the question, “How is your company ensuring that your employees are understanding, appreciating, and using the full range of benefits available to them?” Smart companies are treating employees like consumers and health care like a product, and in turn are creating employee benefits websites that strategically market their benefits offerings. Read our blog for answers to the top 12 questions we hear about benefits websites.