Communication rules when you're in survival mode Apr 1, 2009

This article in the Spring 2009 edition explains specific tactics that can ensure a company’s crisis communication is authentic and effective, including using social media and in-person communication to build trust and get information out quickly. It shows you effective ways to prepare for your next big communication event (whether or not you know when it will occur) by creating a communications Playbook, a ready-to-go document that can guide you through your next unexpected event.

Follow this link to visit the American Management Assocation Web site.