Communication is essential in uncertain times Sep 29, 2009

This article, published in the Fall 2009 edition, explains specific tactics that can ensure a company’s crisis
communication is authentic and effective, including using social media and
in-person communication to build trust and get information out quickly. It
shows you effective ways to prepare for your next big communication event
(whether or not you know when it will occur) by creating a communications
Playbook, a ready-to-go document that can guide you through your next
unexpected event.